Nielsen Answers is a market measurement and consumer insights platform used by CPG manufacturers, retailers, and agencies to analyze retail performance and shopper behavior. It provides on-demand access to syndicated data such as sales, market share, distribution, pricing, and promotion metrics across time periods, geographies, channels, and product hierarchies. Users can build custom reports and dashboards, drill down to brand or SKU performance, compare benchmarks, and segment results by retailer or region. The platform supports ad hoc analysis, scheduled reporting, and export to common formats for easy sharing. Typical use cases include category management, sales planning, pricing and promotion evaluation, and competitive tracking.
Nielsen Answers is developed by Nielsen and is used by 3 users of Software Informer. The most popular versions of this product among our users are: 7.2, 7.3, 7.5 and 7.6. The names of program executable files are ACNFileMaint.exe, Builder.exe, wsp.exe and _RunStub.exe.
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